A brewery that called itself a disruptor deserved a checkout that didn’t get in the way.
Disruption Is Brewing started life as Ascot Brewing Company in Camberley, Surrey. In 2023 they took on a bolder name, and they wanted their website to be just as bold.
They came to us with one main worry: the online checkout. Customers were choosing a beer and then giving up before they paid. Too many steps were standing between “I’ll have that” and “order placed”.
So we went through the buying journey one step at a time. We took out everything that didn’t need to be there and turned what was left into one smooth path, cutting the steps in half. Along the way we found natural places to suggest something extra, the way a good bar suggests one more for the road. We also refreshed the rest of the site so it matched the brand’s loud, confident personality.
For a business that sells online, the checkout is the shop counter. Making it easy to buy from was the whole point.
What we did
- Website redesign
- Checkout journey redesign
- Upsell placements
- Brand-led visual refresh